Persuasive Picks for week of 8/6/12

Video is the undisputed darling of the marketing world in 2012. There are a variety of reasons web-based video is such an important media vehicle, and marketers that understand the nuances will be more successful than the laggards. To get started, Kent Lewis of iMediaConnection provides The ultimate guide to video marketing on YouTube. How [...]

Actually, Pay Attention To That (Wo)man Behind the Curtain

Last week Hubspot – via Twitter Grader – highlighted the The 100 Most Powerful Women On Twitter which included a lot of influential and interesting women I expected to see there, such as Ann Handley, Jennifer Leggio, Beth Kanter, and Charlene Li, and a few surprises that I wouldn’t have readily thought of, but are [...]

Online vs offline networking

Based on our expanded services over the last few years and the plethora of social media posts on this blog, we’re obviously huge fans of online networking. But when I attended the MarketingProfs B2B Forum TweetUp Monday evening, I was reminded how important face time is with those we connect with online. I had the [...]

Web2.0 Summit SF TweetUp 11/6

Fred (@FredFunk) and I (@MosleyPPR) took a few moments to stop by the @TimOReilly Web2.0 TweetUp last night held at the House of Shields on New Montgomery street in SF (@schlomo). All in all, the event was the usual group of technophiles and entrepreneurs, but I don’t think they expected it to be so crowded [...]