Persuasive Picks for the week of 03/01/10

Measuring Social Media with Web Analytics, Part 1You’ve implemented a perfectly planned social media strategy and now that you’re humming along you’ve got an equally well planned way to measure your success right? That’s what I thought. There are many ways to measure, and Nathan Linnell walks readers through using web analytics as one option [...]

Persuasive Picks for the week of 10/12/09

PR pros drank hard in the 1960s
Get a taste of the the “Mad Men” era and the “three or four” martini lunch with this Big Think video interview featuring The New Yorker’s Calvin Trillin. Trillin explains how the PR and journalism crowd engaged in a liquid lunch just as much as the ad-men did.

Social Climbing: [...]

Persuasive Picks for the Week of 08/24/09

Twenty-One Top Twitter Tips… from Forbes
Still not convinced of the business value of Twitter? Forbes understands your concern and did some research for you – canvassing scads of businesses and pricey social-networking gurus looking for honest answers on how to make money – if you can make money – with the microblogging service. Their answers [...]

Persuasive Picks for the week of 08/09/09

Cooking Social Media with an EasyBake Oven vs. a Viking Range
Chip Griffin from MediaBullseye.com shares an entertaining comparison when getting ready to “cook up” some social media.
CEOs Say: How To Be An Executive Blogger
Good stories and advice for CEOs looking to blog or just to become better bloggers.
10 Ways to Archive Your Tweets
Did you know [...]