Persuasive Picks for the week of 01/11/10

Coke drops campaign sites in favor of social mediaWill Cooper from NewMediaAge explains Coca-Cola’s shift away from creating campaign-based micro-sites to utilizing social media platforms like Facebook and YouTube, in an effort to place their brand where people are – rather than trying to drive people back to their own sites.
 
Social Media Success Means Learning [...]


Tom Foremski Takes a Closer Look at the Changing PR Industry

A while ago we wrote a post asking readers what they thought the PR industry could be doing better. I’ll be honest, I was a little dissapointed with the return – only a few readers commented. So I’m hoping now that Tom Foremski – veteran business journalist, author of Silicon Valley Watcher and host of [...]

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PerkettPRPerkettPR: @tommy_landry good Q! But we thought Internet fame was fame-fame these days. For ex, Tweethearts in @VanityFair, @chrisbrogan @garyvee...
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PerkettPRPerkettPR: Speaking of cool design, if you are interested in it brand &/or renewable energy, check out what client @cmntweets did: http://bit.ly/biyDgQ
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PerkettPRPerkettPR: Don't let the headline fool you, this is cool, creative stuff. http://bit.ly/ayAdvm #design #nyc #restaurant
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