It’s a Two-Way Street – 12 Questions to Ask A Potential PR or Social Marketing Client

I had a great meeting today with a business magazine publisher. A few things that he said to me during the meeting fell in line with this blog post that I had been planning for a while. Some of his comments included:
“You’re a great listener.”
“You don’t have that usual PR persona.”
“You are think and care [...]

When to fire a client

In a recent new business meeting, the prospect asked us if we’ve ever ended a relationship with a client by our own choice. While this may be a bit of a taboo subject – why in the world would an agency fire a client – the fact of the matter is that good agencies recognize [...]

2010: So Far, So Good at PerkettPR

I’m excited to share some good news from our agency – news focused on growth, hard work and expansion, thanks to the dedication of the amazing staff at PerkettPR. We’ve kicked off 2010 with a new attitude – shaking off the cobwebs of 2009 and jumping right into the New Year with a “Best Tech [...]

Quick Business Lessons from The Amazing Race

I hesitate to admit at all on this blog that I actually have any time to watch TV, but nonetheless… while watching CBS’ The Amazing Race on Sunday evening, I noticed some interesting dynamics of the teams that could apply to business and how you work with your agency partners. Most specifically, how you treat [...]

Computerworld takes a look at the value of social media; featuring two PerkettPR clients & their ROI

Whether you call it social media, new media, social marketing or another moniker, the big question remains the same – how do you measure its value? We’ve been able to measure value from day one of jumping into the social marketing world here at PerkettPR, and now we’re thrilled to be helping clients to do [...]

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PerkettPR: C Klaehn of client @CMNTweets speaks tomorrow at #ucda on higher ed. Share opinion: should univ's involve you in brand? http://bit.ly/aqNDT3
9 hours ago from CoTweet

PerkettPR: RT @MediaPost: The relative value of social media platforms http://bit.ly/9kVeew Mobile #1, email #2, then FB and Twitter.
12 hours ago from CoTweet

PerkettPR: RT @MediaPost: Facebook Has Way More Clout Than Twitter http://bit.ly/dd1MnZ #FB
13 hours ago from CoTweet