Persuasive Picks for week of 5/14/12

Social media breaks the mold of traditional marketing where you measured success against a balance sheet. Forbes contributor Todd Wilms explains Why Social Media is the Ultimate “Pay-it-Forward” for Marketing and provides steps to get you started. In today’s business world, it is impossible to compete without a strong web presence to support you. Author [...]

What’s behind our urge to share on social media?

Most of us take Facebook at, well, “face” value – a social network that “connects people with friends and others who work, study and live around them,” as the site itself says. But peel back the façade of friends, likes, photos, apps and more, and you’re left with an extensive data set on human social [...]

“Influencers Who Inspire” with Laura Fitton (@Pistachio)

Our influencer Q&A today is with well-known inbound marketing evangelist, Laura Fitton. Laura “@Pistachio” Fitton is the founder of www.oneforty.com, founder and principal of Pistachio Consulting, co-author of “Twitter for Dummies“ and the inbound marketing evangelist at HubSpot. We had the chance to ask her some questions about her career, her passions and what 2012 has in [...]

Influencers Who Inspire: Hubspot’s Mike Volpe

Just a little over a year ago, Christine Perkett won a guest spot on Hubspot TV with Mike Volpe. Christine received 40% of the vote and had the privilege of guest hosting with Mike live from their Cambridge, MA offices. We’ve always had a huge appreciation for Mike here at PerkettPR, and appreciated him welcoming [...]

Influencers Who Inspire: The CMO Site’s Mitch Wagner

This week’s interview in our “Influencers Who Inspire” series is with Mitch Wagner of The CMO Site. Mitch Wagner, Editor-in-Chief of The CMO Site, has worked both sides of the street, as a technology journalist and a marketer and social media strategist. He helped lead development of social media marketing strategy for a business-to-business security [...]

keep looking »