Persuasive Picks for the week of 03/01/10

Measuring Social Media with Web Analytics, Part 1You’ve implemented a perfectly planned social media strategy and now that you’re humming along you’ve got an equally well planned way to measure your success right? That’s what I thought. There are many ways to measure, and Nathan Linnell walks readers through using web analytics as one option [...]

It’s a Two-Way Street – 12 Questions to Ask A Potential PR or Social Marketing Client

I had a great meeting today with a business magazine publisher. A few things that he said to me during the meeting fell in line with this blog post that I had been planning for a while. Some of his comments included:
“You’re a great listener.”
“You don’t have that usual PR persona.”
“You are think and care [...]

Can You Afford Not to Demand Excellence?

I recently had a conversation with an industry colleague who works on the client side. During that conversation, which took place at a marketing conference, he shared with me his experience at a certain other interactive conference last year: “One awesome week-long party paid for by my company. No real business takes place in terms [...]

A Busy Week for Marketing and PR

This week we’re busy merging our online and offline worlds with other marketers and business executives at two key events. We kicked off Wednesday at Boston’s Internet Marketing Summit with a fun and interactive booth – check out the activity on our Whrrl story – where we helped the crowd connect with their “inner social [...]

The Anatomy of a Social Media Professional – and Why You Need One

I recently spoke at the Greater Manchester Chamber of Commerce breakfast where I discussed the need for a dedicated social media manager to help strategize, launch and manage a social media program.
Since many of the attendees were from smaller companies, I stressed that any business – big or small – could benefit from implementing some [...]

keep looking »

March's Web Picks by Johanna

Our Client's Blogs

Cool Tools

Learn More

Official PR Sponsor for:

PerkettPR: C Klaehn of client @CMNTweets speaks tomorrow at #ucda on higher ed. Share opinion: should univ's involve you in brand? http://bit.ly/aqNDT3
7 hours ago from CoTweet

PerkettPR: RT @MediaPost: The relative value of social media platforms http://bit.ly/9kVeew Mobile #1, email #2, then FB and Twitter.
10 hours ago from CoTweet

PerkettPR: RT @MediaPost: Facebook Has Way More Clout Than Twitter http://bit.ly/dd1MnZ #FB
10 hours ago from CoTweet