Persuasive Picks for the week of 08/23/10

Do You Want To Succeed At Social Media Or Social Media Marketing?Do you know the difference between social media and social media marketing? This post from Forrester’s Augie Ray separates one from the other by providing real-world examples of each.
How To Integrate Social Media, Marketing and Business IntelligenceThis CIO.com post focuses on the various ways [...]

BDI’s Social Convergence & The Enterprise – Advice, Insights & Lessons Learned from Jet Blue, Unilever, Century 21 and more. What’s Your Best Social Advice?

On Wednesday we attended and moderated two round tables at the Business Development Institute (BDI)’s Social Convergence & The Enterprise event in New York City. I was happy to attend an event with the not-so-usual suspects – fresh networking and opportunities to expand our community are always exciting.
The speakers at the 1/2 day conference [...]

Persuasive Picks for the Week of 6/21/2010

Lacking a game plan when it comes to social marketing? You’re not alone. Social Marketing continues to perplex many marketers, according to eMarketer. In its article, “What Makes Up a Social Marketing Strategy,” the critical components of an effective strategy are reviewed, with some startling facts of how many marketers are still operating this element [...]

I Know You, I Know You

At last week’s PRSA T3PR conference, one of the audience questions to me was whether or not today’s “marketing celebs” overshadow their clients. The question was asked with the comment, “I know a lot of the marketing ‘Twilebrities,’ for example, but I don’t know any of their clients.”
My reply was that I didn’t think it [...]

Constant Contact Acquires NutshellMail; Social Media Marketing Made Easy for SMBs

By now, you’ve likely heard the big news on our client front today – Constant Contact has added social media marketing to their arsenal of tools for small businesses and organizations, through the acquisition of NutshellMail. Now, while I may be biased, I can honestly say that NutshellMail does exactly what the name implies – [...]

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