Persuasive Picks for week of 8/6/12

Video is the undisputed darling of the marketing world in 2012. There are a variety of reasons web-based video is such an important media vehicle, and marketers that understand the nuances will be more successful than the laggards. To get started, Kent Lewis of iMediaConnection provides The ultimate guide to video marketing on YouTube. How [...]

Persuasive Picks for week of 4/30/12

Women Are More Social – When It Comes to Social Media, That Is writes Entrepreneur’s Mikal E. Belicove reporting the results of Nielsen’s latest State of The Media report that shows women are the alpha players on the social media playground. In How Products Participate In Social Media, expert blogger Matt Compton explains that the [...]

Digital PRoductions – Client Work Highlights

Some folks don’t realize that our agency has long gone beyond traditional PR and offers digital production (in addition to social marketing and training services) that drives our clients’ content and community initiatives – providing creative services from graphic and web design to online video production to integrated community and user-engagement campaigns for all social [...]

Persuasive Picks for week of 3/5/12

Forbes contributor Anthony Kosner breaks down the success of YouTube’s recently Most Popular video KONY 2012, a poignant 30 minute video with over 50 million views that begs the question; can the power of social media do what foreign policy cannot? Kosner’s piece provides 12 Lessons from KONY 2012 from Social Media Power Users including be positive, [...]

Persuasive Picks for week of 1/2/12

Fortune contributor Anne Fisher questions readers in her latest article, Who owns your Twitter followers? Maybe not you Search and social are two very different animals that require different types of nurturing, creative support, and management, Dana Todd gives us 2 crucial rules for managing search and social at iMediaConnection “The industry is littered with the remains [...]

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