Persuasive Picks for week of 8/6/12

Video is the undisputed darling of the marketing world in 2012. There are a variety of reasons web-based video is such an important media vehicle, and marketers that understand the nuances will be more successful than the laggards. To get started, Kent Lewis of iMediaConnection provides The ultimate guide to video marketing on YouTube. How [...]

Persuasive Picks for week of 4/2/12

Bored with your boards? Jennifer Van Grove of VentureBeat reviews one of the most requested features as Pinterest introduces customizable board covers – offering “pinners” the ability to choose a pin to be the cover for each board. Tara Meehan writes that properly regulating social media shouldn’t be viewed as a negative. In fact, a [...]

Persuasive Picks for week of 3/19/12

Pinterest released a new page design for profile pages this week – Danielle Leitch of SocialMediaToday discusses the improved functionality and advantages the new design will provide for both “pinners” and businesses alike in her post Pinterest has a New Design. This week also brought the announcement of the integration of social media into Google [...]

Persuasive Picks for the week of 05/02/11

6 Social Media Metrics for SMBs To TrackCongrats! You’ve finally launched your brand on a few social platforms and you’re starting to make some headway with your efforts – but, how do you really know if you’re doing it right or if its working? Tracking a few basic metrics will help keep you on track, [...]

Persuasive Picks for the week of 12/13/10

Top 10 PR blunders of 2010Is there anything more satisfying than reading about the PR trials and tribulations of others to reassure you that you’re doing everything correctly? Read on to find out – unless you’re on the list… in which case, move on to the next pick. :) Finding the Sweet Spot for Journalism [...]

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