Persuasive Picks For Week Of 6/3/13

many-suited-businessmen-300x168Knowing how to convey tone in your online writing – including blogs, Tweets, Facebook posts, pins, etc. – is to know your business inside and out. SocialMediaToday’s Kylie Robertson asks readers “If your business were a person, what would it look like?”- stressing the importance of personality, because that’s what your company will be perceived as online: a person. Read more about writing with the right tone in mind in Who Does Your Company Sound Like? Finding Your Tone in Social Media Writing

Social media and blogging has gone from being an activity we started just for  fun and pleasure, to a more serious business. If you need to market and monetize your business, personal brand, website or blog to take advantage of the opportunities, then you need the right tools, resources and advice to guide you. But the explosion of websites, apps, tools and resources online is often confusing. Business2Community contributor Jeff Bullas narrows it down to 39 Awesome Tools and Resources for Blogging and Social Media Marketing.

emailA recent survey of more than 1,000 mobile device users found that for the first time ever, email is the primary reason people are using smartphones. What’s more, emails from brands are second only to personal recommendations when it comes to influencing purchasing decisions on mobile devices. What does that mean for marketers? Michael Truby at PRDaily explains Why Email Is A Key Element Of Mobile Marketing and notes a few key factors to keep in mind.

When marketers list the types of content they’re producing, many put a check next to the box titled “webinars.” These online presentations have been used effectively for many years, and the webinar’s popularity has surged with the decline of tradeshows during the recent recession. But Marketing Automation Evangelist Mathew Sweezey points out that Only 16 Percent of B2B Consumers Prefer Live Webinars, and suggests that implementing three essential techniques will help you earn more ROI out of each webinar and increase lead generation significantly. – via ClickZ

Persuasive Picks for week of 10/15/12

The key to being a good consultant of any kind is to ask the right questions, writes Michael Teitelbaum in a recent post at Marketing Trenches, and provides a list of 5 Questions Marketers Need to Ask Prospective Clients to get to the heart of a prospect’s challenges and aspirations – via MarketingProfs.

Visual networks are now changing the rules of engagement and agencies and brands need to find the best ways to measure and understand their customers cultures. Laurent Francois of SocialMediaToday explains How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools because there’s a fantastic bias supposing that people express themselves only through words, sentences and syntax.

LinkedIn has rapidly become the number one B2B social networking tool with over 175 million users from around the globe. So why would someone in your target audience choose to do business with you in LinkedIn? Online Marketing veteran and ClickZ contributor Jasmine Sandler says it’s not as easy as one-two-three, but provides some helpful tips on Creating Solid Business Relationships Through LinkedIn.

First impressions matter! Blog readers generally pay attention to the title and the first two paragraphs of any given post, and then decide whether to read the rest. Lydia Di Francesco gives content marketing tips to bring more attention to your posts in 6 Easy Ways To Write Headlines That Get More Clicks on Business2Community.

Persuasive Picks for week of 9/3/12

The balance of power in B2B public relations has shifted. No longer does the media hold all the cards, although they are still important influencers. Fast Company writer Wendy Marx provides some Best Practices In B2B PR to consider as the B2B public relations ecosystem continus to evolve.

B2B marketers have one of the most difficult and underappreciated jobs on the planet. Their mission is to create memorable brands out of some downright “unsexy” products. How do they do it? MarketingProfs‘ Russell Glass explains that the best B2B marketers are successful because they start with building a brand in How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate.

Using social media correctly is like putting your Rolodex on steroids. Perhaps the best thing about using social media is that it allows you to communicate with all of your contacts at once through status updates. But Melinda F. Emerson at The New York Times warns there are some important lessons to learn and gives some insights on How Not to Pitch Your Business in Social Media.

Are you one of the many marketers who launch their social media programs because they feel they need to and then scramble to understand both how they will make these work and how they will be managed? Online marketing veteran Jasmine Sandler urges you to stop chasing your tail and start Your Social Media Marketing Plan in 5 Easy Steps via ClickZ.

Persuasive Picks for week of 8/20/12

Diane Schwartz of The PRNews Blog recollects one of her favorite childhood memories of the annual shopping excursion for school, with the coveted “list” in hand. Fast-forward decades later, now as a PR pro, she’s penned a new list of 11 Supplies for Your Back-to-School (PR) Backpack.

Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and now the 3rd most popular social media network. So how can you leverage that popularity to expand your reach? Carrie Morgan of Convince & Convert provides 5 Ways to Use Pinterest to Boost Press Release Results

The rules of search have changed. In fact, they change on a daily basis. Experts say social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO). So, how can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business? Jasmine Sandler of ClickZ provides some tips on How to Increase Your Search Rank Using Social Media via Mashable

Building brand loyalty is one thing. Marketing smartly through digital platforms is another. And strangely, the two don’t always walk hand in hand. Kyle Montero at iMedia Connection explains that digital marketing and fostering loyalty aren’t always mutually exclusive, but if you’re looking to jumpstart or improve your own online engagements with customers, you’d do well to take a page from these Brands breeding loyalty through digital

Persuasive Picks for week of 8/6/12

Video is the undisputed darling of the marketing world in 2012. There are a variety of reasons web-based video is such an important media vehicle, and marketers that understand the nuances will be more successful than the laggards. To get started, Kent Lewis of iMediaConnection provides The ultimate guide to video marketing on YouTube.

How do you build buzz in social media? What makes social media real-life marketing events successful? It is not one thing in particular, but many things, according to Christel Quek and 2morrowknight of The Huffington Post and offer a few takeaways on Creating Social Media Buzz.

Social media, although a relatively recent phenomenon, has become an increasingly more important part of marketing and client base development platform for businesses. What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilization of the tools social media offers. Forbes contributor Jessica Bosari explains The Developing Role of Social Media in the Modern Business World and provides some tips for those looking to bring their business up to speed.

The social space has rapidly matured over the last decade-plus, but social media measurement remains a mystery for many. Adam Singer at ClickZ thinks that measurement is something that’s very possible, and offers 4 Ideas for Better Social Media Measurement.