Persuasive Picks for week of 11/5/12

MarketingProfs‘ Molly Glover Gallatin illustrates how to tie the kind of rich, actionable customer intelligence you can glean from social media into five overarching marketing decisions in Five Marketing Decisions Social Media Should Be Shaping. The term “content marketing” includes two intimidating words that can be difficult to hear lately, due to the increased amount [...]

Persuasive Picks for week of 10/15/12

The key to being a good consultant of any kind is to ask the right questions, writes Michael Teitelbaum in a recent post at Marketing Trenches, and provides a list of 5 Questions Marketers Need to Ask Prospective Clients to get to the heart of a prospect’s challenges and aspirations – via MarketingProfs. Visual networks [...]

Persuasive Picks for week of 6/11/12

Facebook Engagement is a critical issue for social marketers, not only because consumer interaction has become a cornerstone of the new marketing landscape, but also because Facebook Engagement is critically tied to brand visibility on the platform. Morgan J. Arnold at SocialMediaToday examines how the type of Facebook Post – Photos, Videos, Statuses, Questions and [...]

Persuasive Picks for week of 6/4/12

Go ahead and throw out everything you used to know about SEO, such as link building, keyword-rich content, internal links, and tracking results on SERPs. It’s time to start over. MarketingProfs‘ Aaron Dunn writes that in a little over a year, Google has rendered 10 years of SEO dogma mostly useless in The New Google [...]

Persuasive Picks for week of 5/28/12

David Murdico at AdAge thinks that too many brands are setting up social media “playgrounds” where fans get to play on the swings and see-saws while the company stays off to the side, just watching. In his recent post he asks Does Your Brand’s Personality Come Through In Social Media? and encourages brands to jump [...]

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