Persuasive Picks for the week of 09/01/08

Podcasting dead or alive? TrendsSpotting marketing indicators
Taly Weiss from Trendspotting.com dives head first into a well researched post about podcasting trends and whether podcasts still provide value as a new media tool.
A List of Social Media Marketing Examples
Peter Kim launched an extremely valuable list of brands that are currently using social media. He invites readers [...]

Persuasive Picks for the week of 08/25/08

The Best Practices In Social Media Marketing Writing Project
Mitch Joel from Twist Image has launched a writing project that encourages marketers to share their best tips for Social Media Marketing, and hopes to build contributions to the project into an ongoing organic resource for marketers to reference in the future. Mitch’s own best practice contribution [...]

Should Google’s Knol be part of your marketing toolkit?

After a half year of testing, Google publicly launched its Knol service this week and the inter-webs are buzzing about how it will stack up against its similar encyclopedia-like competitors. As you’ll see from the comparison below, Knol is much less restrictive than Wikipedia when it comes to creating content.
Knol vs. Wikipedia
Right out of the [...]

Two New Social Networking Lessons from - and for - PR

Two developments in social networking this week teach us more PR lessons – first and foremost, don’t forget the transparency!

1) Facebook/Microsoft – While the market was abuzz with a battle between Microsoft and Google over Facebook on Wednesday, a PR representative from Facebook “leaked” the deal by posting a [...]

Social Media Lessons Still Being Learned

Last night a few of us attended the Boston Social Media Club’s “Social Media Lessons for Big Businesses” Panel discussion in Newton. The panel consisted of Josh Bernoff, VP and principal analyst at Forrester Research, Steve Restivo, director of corporate affairs for Wal-Mart Northeast and Dan Lyons, senior editor at Forbes Magazine “aka” Fake Steve [...]

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