Persuasive Picks for the week of 01/11/10

Coke drops campaign sites in favor of social mediaWill Cooper from NewMediaAge explains Coca-Cola’s shift away from creating campaign-based micro-sites to utilizing social media platforms like Facebook and YouTube, in an effort to place their brand where people are – rather than trying to drive people back to their own sites.

Social Media Success Means Learning [...]

Tom Foremski Takes a Closer Look at the Changing PR Industry

A while ago we wrote a post asking readers what they thought the PR industry could be doing better. I’ll be honest, I was a little dissapointed with the return – only a few readers commented. So I’m hoping now that Tom Foremski – veteran business journalist, author of Silicon Valley Watcher and host of [...]