Persuasive Picks for week of 1/23/12

WebProNews writer Drew Bowling shows how social media was used in the workplace this past year in Facebook Accounts For 80% Social Media Traffic World-wide and other fun facts about social media at work. Dr. Trevor Davis provides commentary on the excitement and usefulness of social media in his ZDNet post titled Listen to social [...]

Persuasive Picks for the week of 08/29/11

15 Case Studies to Get Your Client On Board With Social MediaThis Mashable post from Jonathan Rick provides 15 recent social media case studies along with the underlying principles that went along with their success. Snackable Content: The Key to EngagementI first heard the phrase “snackable content” a few years ago. At the time, it [...]

Persuasive Picks for the week of 02/16/09

Jeff Glasson is on vacation this week so I’m throwing up what caught my eye for this week’s Picks. Debunking Six Social Media Myths – B.L. Ochman of BusinessWeek claims that resistance to social media is futile, and that “If your business isn’t putting itself out there, it ought to be.” This post covers many [...]

Journalists are People Too – a Q&A with Jennifer Leggio of ZDNet

There continues to be quite a snarky relationship between the PR world and the world of journalism. There are valid gripes on both sides but one that continues to be mentioned by journalists is that PR folks don’t build relationships correctly. So this Q&A interview – our first in a series focused on personal Q&As with journalists, bloggers and industry analysts – is based on getting to know the journalists as the humans they are. No hidden agendas – just good, clean fun.

PerkettPR TechCrunch Party Report; July 27, 2007 at August Capital

It was a wild and wonderful time at the TechCrunch Party 9 on Friday. Thanks to the gorgeous hot weather in the early hours of the party, the PerkettPR-sponsored margarita booth had a continual flow of Silicon Valley’s “hottest” lining up to get some relief with our frosty beverages. Here’s a recap of our collective [...]