Persuasive Picks for the week of 08/29/11

15 Case Studies to Get Your Client On Board With Social MediaThis Mashable post from Jonathan Rick provides 15 recent social media case studies along with the underlying principles that went along with their success. Snackable Content: The Key to EngagementI first heard the phrase “snackable content” a few years ago. At the time, it [...]

Persuasive Picks for the week of 01/24/11

Down the rabbit hole into the land of social media Mvelase Peppetta shares an entertaining comparison between the various personalities you’ll engage with in the social space and the classic characters from the Wizard of Oz, via this post on Memeburn.com. The Reports of B2B Marketing’s Demise are Greatly ExaggeratedDianna Huff continues to wave the [...]

Persuasive Picks for the week of 09/13/10

6 Ways to Lose Customers, Credibility And Friends On Social MediaOutspoken Media’s Lisa Barone reviews some unsavory online behaviors in social platforms that should be avoided when marketing yourself and your business. B2Bs Tap Social to Boost SearchThis eMarketer post highlights a recent study showing that B2B marketers are finding positive results from their online [...]

Persuasive Picks for the Week of 6/21/2010

Lacking a game plan when it comes to social marketing? You’re not alone. Social Marketing continues to perplex many marketers, according to eMarketer. In its article, “What Makes Up a Social Marketing Strategy,” the critical components of an effective strategy are reviewed, with some startling facts of how many marketers are still operating this element [...]

Persuasive Picks for the week of 01/04/10

What Is Engagement And How Do We Measure It?Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies. Women Warm Up to Brands on Social SitesEMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” – showing a [...]