Persuasive Picks for the week of 03/29/10

Artwork: Chip Taylor10 Signs You’re a Social Media Addict
CIO.com’s Kristin Burnham shares the results of a recent Retrevo Gadgetology survey that shows how addicted people are to their online social communities. She also provides some additional survey questions of her own to help determine how addicted you are.

9 social media topics that need to die
This Ragan.com guest post by Amber Naslund from Radian6 debunks nine  ideas in social media that we’ve all heard repeated – and that at one time were practically touted as gospel. The post provides a nice wake-up call for those still new to the social media space.

Attacks Exploit Growing Use of Social Media
Michael Cheek highlights findings from the “Blue Coat Web Security Report for 2009” which shows that cyber criminals are migrating to social networks as fast as the rest of us.

Dating Advice for PR Pros
This post on Jeremy Porter’s Journalistics blog provides an entertaining read that compares media relations to the process of dating. Don’t miss this one!

What Makes Videos Go Viral – And Should Marketers Even Care?
While there’s no magic formula for creating a successful viral video, the most popular ones do share a few common characteristics. This MarketingVox post shares some of those as well as the success that Coca-Cola had with their recent vending machine viral campaign.

- Artwork: Chip Taylor

Persuasive Picks for the week of 01/04/10

group hug by massdistraction.What Is Engagement And How Do We Measure It?
Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies.

Women Warm Up to Brands on Social Sites
EMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” – showing a large increase in brand activity among females across online social networks.

SEO tips for smarter social media
Geary Interactive CEO, Andreas Roell, explains how social media efforts and SEO go hand-in-hand, while providing some tips to make sure you are maximizing your efforts.

Is 2010 Your Year for a Mobile App?
Interactive Media Strategist, Tessa Wegert, shares statistics and examples of why 2010 just might usher in a trend of mobile-focused marketing campaigns.

Seven Tools to Better Manage Your Social Networks
CIO Staff Writer, Kristin Burnham, shares this list of seven tools to help you streamline your social media interactions. This post gets my vote for introducing me to five new tools I wasn’t aware of yet!

Persuasive Picks for the week of 11/09/09

Coping With Social Media Burnout
Have you reached the point of social media burnout? For some, committing to and keeping up with, social media engagement can be overwhelming. CIO.com’s Kristin Burnham contributes this guest post on the topic to the San Francisco Chronicle.

Study: Social Media, Mobile Set to Impact Holidays in Big Way
Retailers might get a little extra business from social media communities this holiday season. Christopher Heine from Clickz.com cites some interesting facts from a recent study by Deloitte.

Your Social Media Content Must Be Valuable
Content might be king, but SearchEngineWatch.com’s Liana Evans reminds readers that quality outweighs quantity when it comes to maintaining your high search engine rank.

Companies Identify Major Business Benefits in Listening to Online Conversation
More great facts, stats and examples of the importance of paying attention to online conversations about your brand, courtesy of Aberdeen and CNN Money.

How Ford does Social Media
JD Lasica shares this great video interview featuring Scott Monty who heads up Social Media at Ford.