Persuasive Picks for the week of 08/23/10

Do You Want To Succeed At Social Media Or Social Media Marketing?Do you know the difference between social media and social media marketing? This post from Forrester‘s Augie Ray separates one from the other by providing real-world examples of each. How To Integrate Social Media, Marketing and Business IntelligenceThis CIO.com post focuses on the various [...]

Persuasive Picks for the week of 03/29/10

10 Signs You’re a Social Media AddictCIO.com’s Kristin Burnham shares the results of a recent Retrevo Gadgetology survey that shows how addicted people are to their online social communities. She also provides some additional survey questions of her own to help determine how addicted you are. 9 social media topics that need to dieThis Ragan.com [...]

Persuasive Picks for the week of 03/01/10

Measuring Social Media with Web Analytics, Part 1You’ve implemented a perfectly planned social media strategy and now that you’re humming along you’ve got an equally well planned way to measure your success right? That’s what I thought. There are many ways to measure, and Nathan Linnell walks readers through using web analytics as one option [...]

Persuasive Picks for the week of 01/04/10

What Is Engagement And How Do We Measure It?Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies. Women Warm Up to Brands on Social SitesEMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” – showing a [...]