Persuasive Picks for the week of 03/01/10

Measuring Social Media with Web Analytics, Part 1You’ve implemented a perfectly planned social media strategy and now that you’re humming along you’ve got an equally well planned way to measure your success right? That’s what I thought. There are many ways to measure, and Nathan Linnell walks readers through using web analytics as one option [...]

If social media most resembles PR; why don’t we own it? Because PR isn’t moving fast enough

I was honored to be asked by Adam Broitman to participate in an article he wrote on social media for the marketing community, IMedia Connection. Adam asks the question, “Social media: Whose job is it anyway?”
Adam compiled a focused panel of varied experts to discuss this question for his piece. Of course, the answers varied [...]

Persuasive Picks for the week of 04/21/08

This week brings five picks on a variety of topics to dive into. Enjoy!
Overcoming key resistence to adopting social media
If your company still hasn’t adopted a social media strategy, then it might be due to one of the reasons listed in this post. However, Shel Holtz lends his expertise to show you why these excuses [...]