Persuasive Picks for the week of 03/29/10

Artwork: Chip Taylor10 Signs You’re a Social Media Addict
CIO.com’s Kristin Burnham shares the results of a recent Retrevo Gadgetology survey that shows how addicted people are to their online social communities. She also provides some additional survey questions of her own to help determine how addicted you are.

9 social media topics that need to die
This Ragan.com guest post by Amber Naslund from Radian6 debunks nine  ideas in social media that we’ve all heard repeated – and that at one time were practically touted as gospel. The post provides a nice wake-up call for those still new to the social media space.

Attacks Exploit Growing Use of Social Media
Michael Cheek highlights findings from the “Blue Coat Web Security Report for 2009” which shows that cyber criminals are migrating to social networks as fast as the rest of us.

Dating Advice for PR Pros
This post on Jeremy Porter’s Journalistics blog provides an entertaining read that compares media relations to the process of dating. Don’t miss this one!

What Makes Videos Go Viral – And Should Marketers Even Care?
While there’s no magic formula for creating a successful viral video, the most popular ones do share a few common characteristics. This MarketingVox post shares some of those as well as the success that Coca-Cola had with their recent vending machine viral campaign.

- Artwork: Chip Taylor

Persuasive Picks for the week of 12/07/09

Cisco: Social Media Newest Playground for Cybercriminals
The rise in social media’s popularity is creating a whole new online playground for cyber-criminals. Highlights from Cisco’s latest security report on the subject are featured in this post from CNN Money.

Someone mocking you on Twitter? Here are 5 steps you can take to minimize the damage
The ability to create a Twitter account in order to impersonate someone else is trivial. It happens all the time to both celebrities and major brands. But, what if it happens to you? This PR Junkie post by Michael Sebastian on Ragan.com gives some advice on how to extinguish a Twitter antagonist.

What the Zhu Zhu Pet Issue Teaches Us About Crisis Communications
At first glance, this week’s news that one of the hottest Christmas presents of the year might contain small amounts of dangerous chemicals seems to be a potential PR nightmare. Joe Ciarallo from PRNewser explains how it was more like a test in crisis communications.

Social Middleware to Block Social Networking On-the-job!
Employees of Enterprise organizations who are still having a tough time obtaining social media “buy-in” might find themselves hitting a brick wall in 2010 with the invention of “social middleware.”

Why B2B publishers can no longer shun digital
Underscore Marketing President, Tom Hespos share his take on why B2B organizations can no longer avoid the digital space.