Meeting of the New Marketing Minds, Part 2

This is Part 2 of my series of takeaways from the 2008 New Marketing Summit at Gillette Stadium. Part 1 focused on the importance of listening. Today I’ll share some of the ideas mentioned around becoming a content creator.
Content Creation – Be the publisher!

During a panel moderated by Paul Gillin, William Cava (Ektron), Darren Guarnaccia [...]


Interactive video campaigns begin to emerge

Back in September Jeremiah Owyang created a post entitled “YouTube Videos Get Interactive: Choose Your Own Adventure” that featured an example of a video that makes use of YouTube’s new annotation functionality. This functionality allows content creators to embed notes, speech bubbles and clickable hotspots into their videos after they have been uploaded to YouTube. [...]

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