PR, Social Media, Transparency & Good News

I’ve been having a very lively discussion on Twitter today about PR, social media and where the lines of transparency fall. We asked if a PR firm should run social media entities in social communities. If they do, should they identify themselves in these communities - like Twitter, Facebook, etc. - as the PR firm [...]

Interactive video campaigns begin to emerge

Back in September Jeremiah Owyang created a post entitled “YouTube Videos Get Interactive: Choose Your Own Adventure” that featured an example of a video that makes use of YouTube’s new annotation functionality. This functionality allows content creators to embed notes, speech bubbles and clickable hotspots into their videos after they have been uploaded to YouTube. [...]

Users gripe, Adobe listens

Have you ever had an experience using a product that motivated you to tell the world about it? Web designers Erik Frick and Adam Meisel did. Their professional use of Adobe products spawned the creation of a small site called Dear Adobe that could be used as a sounding board to vent their frustrations.
Once launched, [...]

PerkettPR is now on Alltop

As of this morning we’ve officially been added to the PR section of Alltop.com! For the unfamiliar, here is how they describe their site:
We help you explore your passions by collecting stories from “all the top” sites on the web. We’ve grouped these collections — “aggregations” — into individual Alltop sites based on topics such [...]

Should Google’s Knol be part of your marketing toolkit?

After a half year of testing, Google publicly launched its Knol service this week and the inter-webs are buzzing about how it will stack up against its similar encyclopedia-like competitors. As you’ll see from the comparison below, Knol is much less restrictive than Wikipedia when it comes to creating content.
Knol vs. Wikipedia
Right out of the [...]

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