Lights, camera, action, oh my?

Just as personal computers and the Internet have sparked the writer and publisher in everyone; camera enabled devices and social media are now making videographers and producers of us all. Video has not only become a part of everyone’s social life, it’s become a necessary skill in the public relations and marketing world. Shooting and [...]

“Influencers Who Inspire” with Sarah Evans

This week’s influencer interview is with the ever-popular Sarah Evans. Sarah Evans (@prsarahevans) is the Chief Evangelist at Tracky (www.tracky.com), an open social collaboration platform, and owner of Sevans Strategy, a new media consultancy. It’s her personal mission—to engage and employ the use of emerging technologies in all communication—that connects her with a rapidly growing [...]

Persuasive Picks for week of 5/21/12

When consumers go online, they expect to receive the same personalized attention they get face-to-face, with engaging experiences throughout their decision-making process. To create those engaging online experiences, MarketingProfs guest blogger Jim Dicso gives readers Five Reasons to Create Online Videos for Your Customers. Did you know that social media users who receive excellent service [...]

Persuasive Picks for week of 3/12/12

Does social media affect how you spend money? You betcha. Drew Olanoff of TheNextWeb says that it isn’t whether social services influence how we spend money, but how they affect our habits – and gives readers a closer look at three ways social media is doing this: influence, information, and indiscretion (yes, indiscretion). Lisa Evans [...]

Persuasive Picks for week of 2/13/12

Stephanie Shkolnik takes a look at the components critical to long-term success as you plan your social strategy in How social actually impacts your bottom line via iMediaConnection. Social media amateur aficionado Dr Layla McCay attends five Social Media Week events and brings back Five Social Media Lessons From the Cutting Edge for The Huffington [...]

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