Persuasive Picks for the week of 09/12/11

IBM - MidMarket4 Social Media Lessons SMBs Can Learn From IBM
This post from Lisa Barone shares four great takeaways for SMBs that came out of a recent interview she conducted with Ed Abrams, IBM’s Vice President of Marketing for Midmarket Business.

Social Media and Content Marketing: A One-Night Stand?
Lee Odden from the TopRank Online Marketing blog guest posts on with this look into why B2B marketers should consider mapping out a social content plan instead of creating and publishing individual, non-cohesive content-based campaigns.

Putting Content in Context
MarketingProf‘s Ann Handley expands on the power of content after an inspiring trip to the recent (and first-ever) Content Marketing World conference in Cleveland. She also includes a great video that opened the event and really puts “content into context.

Re-evaluate b2b social strategy to reach tech buyers‘s 

Andy’s Answers: How Mattel used social media to build excitement around Hot Wheels’ record-breaking stunt
Toy giant Mattel has been putting a loy of money into social this year and their recent “Fearless at the 500” campaign drew quite a bit of attention both online and off. Andy Sernovitz from highlights some of the big ideas behind the campaign. Mattel’s Betsy Burkett and Gretchen de Castellane can be seen recapping the case study here as well:

Persuasive Picks for the week of 10/04/10

New Facebook Groups Designed to Change the Way You Use Facebook
Facebook announced a completely new version of its Groups functionality this week that has come with both praise and criticism. Find out more via this Mashable post that includes a video showing the basics of whats new.

Marketers Losing Amid Social Media Clutter
This post from Mathew Ingram highlights the findings of a recent Forrester study that revealed marketers will have bigger challenges breaking through to the Gen Y demographic. The solution? Create more interesting content. Read on for more.

Nine Elements of Highly Engaging Social Media Campaigns
This post features some great social campaign tips from the book “The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change” by Jennifer Aaker and Andy Smith.

How Gap turned its logo disaster into a social media opportunity
Smart Company Australia‘s Patrick Stafford chronicles how retail clothing giant Gap managed to use social media to turn a poorly received logo change into a positive and successful social case study.

Nissan applies new social media tactics for Juke launch highlights Nissan‘s unique approach to promoting its new sport cross-over with a mix of social media and blogger buzz includng an engagement with the guys from


Persuasive Picks for the week of 08/23/10

Do You Want To Succeed At Social Media Or Social Media Marketing?
Do you know the difference between social media and social media marketing? This post from Forrester‘s Augie Ray separates one from the other by providing real-world examples of each.

How To Integrate Social Media, Marketing and Business Intelligence
This post focuses on the various ways Social Media affects a businesses marketing efforts and can lead to “increasingly powerful, actionable and immediate access to consumer sentiment” when paired with business intelligence.

The Problem With Empowering The Customer‘s Jason Falls provides this thought provoking (and entertaining) post on how encouraging customers to use social media platforms to provide feedback might not always be the ideal channel for collecting such feedback.

Are You Using Social Media as Social Proof?
Corbett Barr visits the long standing concept of “social proof” and explains how effective social media can be when used as social proof in this post on

What’s Next: After Social Media
This MediaBullseye post from Wayne Kurtzman explains that the next evolution of “social” just might be all about gaming and influence.

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Persuasive Picks for the week of 07/26/10

5 Reasons Why Ford Continues to Kick Butt
Ford created a good amount of social buzz this week with the unveiling of their all new 2011 Explorer. This post from Liana Evans provides insight that brands can learn from on why Ford continues to succeed in the social space.

Forrester Recommends Caution with LBS
Mike Schneider challenges Forrester‘s stance on Location Based Services they published in a recent report, and he provides an alternate point of view that should definitely be considered.

B-Schools All A-Twitter Over Social Media
Brace youself for a new wave of Social Media experts. This Bloomberg Business post from Sommer Saadi explores the new trend where business schools are starting to offer MBA courses on Internet Marketing and Social Media Strategy.

Altimeter Report Provides Facebook Page Guidelines, Benchmarks
Dave Fleet provides a brief overview and commentary on the Altimeter Group’s free report entitled The 8 Success Criteria for Facebook Page Marketing.

To Block or Not to Block Facebook and Social Media in the Workplace
Klint Finley shares highlights from Cisco’s Mid-Year Security Report that recommends “better security education and social media policies in the work place instead of technical restrictions” based on its findings on end-users accessing social media tools at work.

Persuasive Picks for the week of 07/19/10

Avoid the #1 Mistake People Make in Media
Valeria Maltoni expands on the importance of “comments” and provides 7 types of memorable comments to keep you on the top of your game.

Is Facebook Headed For Trouble?
Informationweek contributing writer Michele Pepe-Warren shares the results of the 2010 American Customer Satisfaction Index (ACSI) E-Business report that reveals Facebook might be the most used, but its definitely not the most loved.

Study: Social Media Marketing Reduces Reputation Crisis Costs by 33%
The past year has shown numerous brands making the wrong decision when it comes to the use social media for crisis management. This post from Andy Beal shares data from a new Forrester report that shows properly structured social marketing initiatives can save money in addition to reputation.

3 Simple Strategies For Your Social Tactics
This post from Samir Soriano on B2C Marketing Insider shares three tips to help provide more value to your customers when executing your finely crafted social strategy.

Old Spice guy and his viral media coup are social media game-changers
This week’s picks couldn’t end without a nod to the ever popular Old Spice Social Media Campaign. There are numerous posts covering their efforts, but this one from Rob Dickens on does a really nice job of chronicling the brand’s efforts stemming back to the 70’s.