PerkettPR’s “Influencers Who Inspire” Series Continues with Jason Falls

This week’s “Influencer Who Inspires” is Jason Falls of Social Media Explorer. We admire Jason for his honest approach to social media and we are avid readers of his very popular site, Social Media Explorer. Jason, who resides in Louisville, KY, is an author, keynote speaker and CEO of Social Media Explorer. He continues to [...]

Brand Haiku for You

I was invited by my industry colleague and friend, Aaron Strout of Powered Inc., to participate in a fun experiment this morning. He asked me and a handful of other amazing marketing folks to share a brand haiku based on a recent experience we’ve had – good or bad. (Remember, a haiku is: 5 syllables, [...]

Persuasive Picks for the week of 09/27/10

Social Media: In-House or OutsourcedCompanies often find it challenging to secure internal resources for handling the daily tasks of social customer engagement. Many turn to outsourcing those tasks as a way to get going more quickly. While a qualified and reputable agency or consultant can help out in most cases, it’s still very important to [...]

Persuasive Picks for the week of 08/23/10

Do You Want To Succeed At Social Media Or Social Media Marketing?Do you know the difference between social media and social media marketing? This post from Forrester‘s Augie Ray separates one from the other by providing real-world examples of each. How To Integrate Social Media, Marketing and Business IntelligenceThis CIO.com post focuses on the various [...]

Persuasive Picks for the week of 01/04/10

What Is Engagement And How Do We Measure It?Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies. Women Warm Up to Brands on Social SitesEMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” – showing a [...]

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