Persuasive Picks for the week of 01/04/10

What Is Engagement And How Do We Measure It?Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies.
Women Warm Up to Brands on Social SitesEMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” – showing a large [...]


Can You Afford Not to Demand Excellence?

I recently had a conversation with an industry colleague who works on the client side. During that conversation, which took place at a marketing conference, he shared with me his experience at a certain other interactive conference last year: “One awesome week-long party paid for by my company. No real business takes place in terms [...]


Persuasive Picks for the week of 05/17/09

Know and Master Your Social Media Data Flow
The deeper you get into trying and using multiple social media tools, the more data begins to flow in different directions – especially with many platforms providing the ability to cross-post to one and other. Louis Gray touches upon this topic and shares how he handles the flow [...]


Persuasive Picks for the week of 05/12/08

Why Twitter Matters
As the popularity of Twitter continues to grow, we’re starting to see it gain more mainstream press coverage. This post on BusinessWeek.com by Stephen Baker dives into what the future might hold for the Twitterverse.

Best Social Media Advice From This Site
Chris Brogan compiles some of the best and most informative posts on his [...]


5 SEO Tips for PR Professionals

Last night I attended Boston’s March Social Media Club Event in Woburn, Massachusetts. The topic of the evening was “The Search for Results: Social Media and Search Marketing” which was presented by a panel that consisted of:

Amanda Watlington, Owner of Searching for Profit
Greg Jarboe, President and Co-Founder of SEO-PR
Sherwood Stranieri, Director of SEO at SMG [...]

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