“Effective Executives” Series with Bill Piwonka, Janrain’s VP of Marketing

This week’s “Effective Executives” interview is with Janrain‘s VP of Marketing, Bill Piwonka. Bill’s background is firmly rooted in B2B marketing operations. Over the past 20 years he has led marketing teams and initiatives spanning strategy, product marketing, product management, demand generation, marketing communications and business development. Prior to joining Janrain, Bill was the vice president [...]

Persuasive Picks for the week of 04/04/11

The 7 Worst Twitter PR FailsThe Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn! Managing elephant-sized social media blundersReuters small business writer Deborah Cohen shares an informative Q&A with global brand strategist Jonathan Salem Baker that contains helpful tips on managing social media [...]

Raleigh’s Social Media and Tech Community share 2011 Predictions at TIMA Summit Party

Last Thursday night I attended the TIMA Summit Party – the only afterparty for the Third Annual Internet Summit in Raleigh, North Carolina. Quickly becoming one of the largest internet conferences on the East Coast, the Internet Summit was a near sellout this year with an estimated 1500 attendees! Bringing together Internet executives, senior marketers, entrepreneurs and [...]

Persuasive Picks for the Week of 6/21/2010

Lacking a game plan when it comes to social marketing? You’re not alone. Social Marketing continues to perplex many marketers, according to eMarketer. In its article, “What Makes Up a Social Marketing Strategy,” the critical components of an effective strategy are reviewed, with some startling facts of how many marketers are still operating this element [...]