Persuasive Picks for week of 5/13/13

5-Google+-Insights-Resources-and-Tips-for-Business-Plus-InfographicGoogle added 41 new features to their social network darling, Google+. Yes, 41! With 190 million monthly active users, Google+ is still not as popular as other social communities, but interactive expert Bernadette Coleman thinks that with these updates comes a more appealing, more competitive network. She explains why social media marketers and small businesses should pay special attention in New Google+ Features Hit the Web – via SocialMediaToday

Yahoo announced that Tweets have become an important information source for many and will now be featured in Yahoo’s news feed. While few details have been revealed, it’s probably safe to assume that Yahoo will feature tweets that are popular, influential and of course meet certain criteria for authenticity and newsworthiness. Business2Community contributor, Victoria Harres, helps communicators prepare and provides 4 Best Practices Brands Should Implement, Now That Twitter is a Yahoo News Source

emotionsKing Fish CMO Gordon Plutsky wants to remind brands that people buy for emotional reasons. So while the digital marketing revolution has enabled companies to communicate directly with customers, it’s how companies choose to communicate with customers that will determine their ability to create emotional connections. Check out Gordon’s picks in  4 brands that emotionally connect with consumers - a look at leading companies that are moving past transactional relationships to better connect with empowered customers on iMediaConnection.

When Did Social Media Lose Its Way? In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. MarketingProfs‘ Verónica Maria Jarski posts an infographic from Hubspot that demonstrates the history of how brands lost their way in social media, and how they can find a path back to their roots.

Persuasive Picks for the week of 09/20/10

The New Twitter and What It Means for Your Custom Background
Hugh Briss covers how the recent Twitter interface change will affect all the custom backgrounds implemented on Twitter user’s accounts. Looks like it’s time to fire up Photoshop!

Facebook is spreading like the plague
While brands and business continue to find ways to leverage Facebook in positive ways for the bottom line, personal use of the platform continues to roll into the gutter. Lauren Beckham Falcone provides an eye-opening perspective in this post on BostonHerald.com.

Stories declaring ‘death of PR’ are misguided
Mia Wedgbury from TheGlobeAndMail.com shares her take on the “PR is Dead” declaration that has been knocking on the door of the public relations profession in recent times.

How Businesses Are Unleashing Their Employees’ Social Media Potential
Josh Bernoff, Senior Vice President, Idea Development, at Forrester Research – and the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business – shares several great examples of how companies are finding success by allowing their employees to be empowered.

4 Marketing Lessons From the Walgreens Transformation
Linda Ireland highlights Walgreens‘ recent switch to “convenience from a customer point of view,” and she shares several takeaways that can be applied to your own business.