Life Lessons From Mom That Also Apply to a Career in PR

For some of us, “All I Ever Really Needed to Know I Learned in Kindergarten” still rings true. Play nice, share with others, don’t interrupt, work hard; the list goes on. For me, a lot of the advice I call upon in my adult life revolves around what my parents taught me. I use their [...]

5 Elements of an Effective Press Release

“The shorter and the plainer the better.” –Beatrix Potter “Brevity is the soul of wit.” – Shakespeare Minute by minute, a dizzying amount of data is created in this content-driven world. (Don’t believe me? Check out this infographic from DOMO ) And as PR folks, we’re under the gun to get the message across – [...]

Got content? 5 tips for great newsletter content

Newsletter creation can be remarkably challenging for even the most prolific writer. After all, your newsletter has some lofty goals: get through spam filters, attract readers’ eyes, get opened, get read, get click-thrus, convert to a lead, and if all the stars align – result in a sale. Phew! Coming up with good content is [...]

Persuasive Picks for week of 10/15/12

The key to being a good consultant of any kind is to ask the right questions, writes Michael Teitelbaum in a recent post at Marketing Trenches, and provides a list of 5 Questions Marketers Need to Ask Prospective Clients to get to the heart of a prospect’s challenges and aspirations – via MarketingProfs. Visual networks [...]

Five tips for finding your writing mojo

We’ve all been there before: Under an impossibly-tight deadline, in front of a blank page, hypnotized by the unrelenting blinking cursor staring back at you. You’re desperate for inspiration to hit and the words to start flowing, yet the harder you try to force it, the more frustrated you become, thus perpetuating the vicious cycle [...]