Six Tips for Staying Productive During the Lazy Days of Summer

Here in New England, we’ve enjoyed an amazing stretch of summer weather and all the fun that comes with it. With summertime distractions beckoning, I’ll be the first to admit it’s sometimes a challenge to stay focused on my work. Fortunately, working in a virtual environment, the folks at PerkettPR pretty much have productivity down [...]

The Art of Listening in Client Service

At the risk of stereotyping myself, and my peers, it seems to me that most PR personalities are talkers, spinners and strategists, but rarely are they quiet listeners or observers. This observation is based on my own experience in PR over the last decade or so. I also speak from that rare position of listener. [...]

Old School Media Relations: The way of the past or a lesson for the future?

With college graduates flooding a still challenging job market, I couldn’t help but reminisce about my early days as a fresh-faced, energetic PR coordinator for a large national agency based in Boston. Those were the days! It’s both astonishing and amusing to realize how much PR tactics have changed since then. I remember spending countless, [...]