The New Community?

I had an interesting conversation the other day with an industry colleague who used to be a community manager and is now building his own social media training and speaking consultancy. We got into the usual topic of social media and how businesses are still learning to adopt it in their communications programs. We also [...]

Corporate Twitter Entities – Yay or Nay?

There have been some interesting discussions lately – both online and off – around the business value of Twitter. As part of those discussions, we’ve noticed some varying opinions on whether or not corporations should establish their own entity on this rapidly-growing micro-blogging community.
When we first established @PerkettPR, we were immediately called out (coincidentally [...]