Persuasive Picks for the week of 05/30/11

JetBlueHow JetBlue’s Social Media Strategy Took Flight
Mashable‘s Todd Wasserman shares an interesting Q&A with JetBlue Marketing SVP Marty St. George that provides some insight into the company’s tremendous success with their social efforts.

5 top social media security threats
There’s plenty of information out there about the benefits of integrating social media into your overall marketing strategy and how to dip your toes in the water. But how much thought have you given to the risks? This Network World post from Chris Nerney covers five of the biggest social media security threats that enterprises could encounter.

SEO + Social Media + Blogging: When Will Big Business Catch Up?
Crispin Sheridan, Senior Director of Search Marketing at SAP in New York, shares highlights from Hubspot‘s recent “2011 State of Inbound Marketing Report” via this post on

Behold the Awesome Power of Social Media
Bnet‘s Steve Tobak recaps the recent viral social media storm surrounding artist Stevie Koerner and retailer Urban Outfitters. The article shows how social media has the power to emotionally charge a situation and negatively impact a brand regardless if the company is legally in the right.

B2B Marketers and Social Media – The Catch 22 Situation
Sometimes it might feel like the success of our social content and SEO optimization efforts are tied to the whims of Google and their continual tweaking of their search algorithms. To some degree it may be, but this Technorati post from Amit Saxena provides some helpful direction to B2B marketers on how to cope with the fluctuations.

Persuasive Picks for the week of 04/11/11

White HatPR Is Not A White Hat SEO Technique
This post from Nichola Stott on SearchEngineWatch expands on the dangers of using press releases as an SEO strategy that could ultimately “backfire and possibly damage your clients’ reputation.

5 Top Marketing Blogs by Entrepreneurs
I’m always on the look-out for new blogs to add to my newsreader, and this post from ReadWriteWeb‘s Danny Wong provides some noteworthy alternatives to the traditional marketing streams out there.

13 ways to get your clients to think like a blogger
Continuously creating new content for a blog can be a daunting task for some. This post from Arik Hanson provides numerous tips to jumpstart your brain and get the words flowing.

Facebook and Email are NOT distractions, but necessities!
This “energetic” post from Peter Shankman schools readers on how to properly use Facebook and email for business rather than seeing them as distractions.

How to Measure Your Facebook Engagement
This SocialMediaExaminer post from Facebook Diva, Mari Smith provides a wealth of information on measuring your Facebook page’s level of user engagement.

Persuasive Picks for the week of 11/15/2010

How the Fortune 500 Uses Social Media
Entrepreneur magazine columnist & contributing writer, Mikal E. Belicove highlights the results of a recent report on social from the Center for Marketing Research at the University of Massachusetts Dartmouth

The Real Power of Inbound Marketing
Jay Ehret from The Marketing Spot gives a brief breakdown of Inbound Marketing and shares its importance through a story of personal experience with his own business.

Social Media Responisibility
Mike Myatt shares a truly scary story about social media’s frighteningly blurred lines when it comes to online/virtual behavior versus living responsibly in the real world.

9 Must Have Gadgets for Social Media Nuts
Adam Mills provides some helpful holiday gift giving suggestions for that social media addict in your life, in this post on

Social Media and Blogging: The Common Sense Approach
Chris Crum shares highlights of an interview with Unmarketing author Scott Stratten, conducted during this year’s Blogworld Conference, in this post on WebProNews. The full interview is included here:



Persuasive Picks for the week of 04/05/10

How Can SMB Owners Learn Social Media?
Lisa Barone provides some concrete ways SMBs can begin learning the ins and outs of social media on their own without the help of one of the gazillion “social media experts” out there. (Of course, it’s all about having the time to do it!)

Making the real-time Web relevant
The future of online search includes getting information in “real-time.” This CNET post from Tom Krazit gives a great overview on the new direction in search and the struggles that search engines like Google and Microsoft Bing are working through to provide information as it happens.

7 B2B Social Media Tools you haven’t heard of
This post from Adam Holden-Bache provides seven new tools that are worth checking out. I’m impressed to finally come a across a list of tools that are all new to me!

10 Tricks For Getting Inspired to Write
Have you officially launched your blog, but have found it difficult to continually come up with fresh ideas for creating content? This Copyblogger post by Jonathan Morrow provides great tips and techniques for writing inspiration.

Will It Blend? – iPad
The long-lasting popularity of BlendTec’s “Will it blend” videos continues with the demise of a shiny new Apple iPad.

Persuasive Picks for the week of 02/01/10

Four ways social media can save you time and money
Larry Weintraub walks readers through four areas of business that can benefit from social media and provides practical tips on how to be proficient with each.

Hackers turn to social media to attack companies
This SFGate article provides food for thought for companies who have employees engaging in the social media space, and the vulnerabilities that come with the territory, as hackers find new ways to exploit internet users.

How the enterprise is going social
This post by Dave Rosenberg recaps Gartner’s recent predictions of both success and failure for the social side of enterprise.

Social media: Listen less and sell more
Spring Creek Group principal, Clay McDaniel, suggests that 2010 is the year to leverage social communities to produce real sales – and provides some useful tips on how to move in that direction.

Tips for Promoting New Blogs
Enterprise companies and small business alike are starting blogs as part of their social strategies, and all of them run up against the same challenges. Thomas McMahon from the TopRank Online Marketing Blog shares 12 tips for getting your new blog noticed.