Top 10 Do’s & Don’ts: A PR Executive’s Crib Sheet

It’s easy to play up the adversarial relationship between “Hacks” and “Flacks,” but the truth of this perennial love/hate relationship is that that we really do need one other. Although the value of PR professionals to journalists is often called into question, as this article points out, “the popularity of services like HARO and ProfNet [...]

It’s All About the Details

Details have been on my mind lately – you know, the nuances in life that make life, well – interesting. I thought this topic would be a personal blog post, because the details that have stood out to me recently have been pretty personal. One of our three dogs passed away recently – a sad [...]

Persuasive Picks for the week of 01/18/10

Small Business Leaders Prefer ‘Passive’ Social Media, For NowThis MediaPost.com article by Ben Hanna shares the results of a recent Business.com study that revealed small business owners are still slow to engage in more “active” social media resources. Why All Media Soon Must Be SocialKirk Cheyfitz, CEO and Chief Editorial Officer of Story Worldwide, suggests [...]

Another Reason to Hire a Social Media-Savvy PR Firm

Earlier today, Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations released results of a national survey on how journalists rely on and use both social media and public relations resources for story research. While the headline, which reads “Majority of Journalists Now Depend on Social Media for [...]

PR: Needed, If Not Loved – and Sorely in Need of Industry Change

I had the pleasure of receiving a complimentary copy of Rafe Needleman’s book, “PRO PR TIPS: Public Relations Advice from a Jaded Journalist” recently. (Thank you to its sponsor, ITDATABASE). This book is a brief and humorous – although sadly accurate – compilation of 100 tips that Rafe started originally as an occasional exasperated Twitter [...]

keep looking »