Lights, camera, action, oh my?

Just as personal computers and the Internet have sparked the writer and publisher in everyone; camera enabled devices and social media are now making videographers and producers of us all. Video has not only become a part of everyone’s social life, it’s become a necessary skill in the public relations and marketing world. Shooting and [...]

Considering a career in PR? Tell your story for a chance to win

Calling all future PR pros! Test your storytelling chops in a new video contest called, “Take Flight with PR,” launched this week by the Council of Public Relations Firms (Council), our industry’s trade association. Contestants are invited to choose an interest, idea or passion they have, showing in their videos how a career in public [...]

PerkettPR’s ‘Naughty & Nice List’ for PR and media in 2012

Before 2013 gets too far ahead of us, we wanted to share our look back at 2012 – a year in review of the PR triumphs and tragedies that made headlines: The good, the bad, the ugly. Here are a few of our top picks, along with the applicable business lessons we’ve learned from them. [...]

The “12 Days of Christmas,” PR-style

‘Tis the season for the annual Christmas Price Index from PNC Wealth Management, which tallies up the cost of the “12 Days of Christmas” each year. According to the 2012 appraisal, there’s just over a six percent mark-up from last year, meaning it’ll set you back a cool $107,300, as reported by USA Today. Here’s [...]

PR – A Great Thing, but Not a Miracle Worker

It’s a funny thing about PR…sometimes it’s viewed like other professions that people have a love/hate relationship with – like law enforcement, insurance providers, lawyers. Or like those that people expect magic from – beauticians, plastic surgeons, teachers. Here’s the thing. Anything can be branded, marketed, promoted. Anything can get a first look. But public [...]

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