Considering a career in PR? Tell your story for a chance to win

Calling all future PR pros! Test your storytelling chops in a new video contest called, “Take Flight with PR,” launched this week by the Council of Public Relations Firms (Council), our industry’s trade association. Contestants are invited to choose an interest, idea or passion they have, showing in their videos how a career in public [...]

The “12 Days of Christmas,” PR-style

‘Tis the season for the annual Christmas Price Index from PNC Wealth Management, which tallies up the cost of the “12 Days of Christmas” each year. According to the 2012 appraisal, there’s just over a six percent mark-up from last year, meaning it’ll set you back a cool $107,300, as reported by USA Today. Here’s [...]

Avoid Costly PR Mistakes in Your Small Business

Some of the top CEOs in the world have come under fire recently due to PR mistakes in their companies. While PR is a critical aspect for any business – helping to shape how the public views a company – it can very often make or break a small business. Here are some vital tips [...]

Persuasive Picks for week of 9/3/12

The balance of power in B2B public relations has shifted. No longer does the media hold all the cards, although they are still important influencers. Fast Company writer Wendy Marx provides some Best Practices In B2B PR to consider as the B2B public relations ecosystem continus to evolve. B2B marketers have one of the most [...]

Top 10 Do’s & Don’ts: A PR Executive’s Crib Sheet

It’s easy to play up the adversarial relationship between “Hacks” and “Flacks,” but the truth of this perennial love/hate relationship is that that we really do need one other. Although the value of PR professionals to journalists is often called into question, as this article points out, “the popularity of services like HARO and ProfNet [...]

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