PerkettPR’s “Influencers Who Inspire” Series Continues with Lindsey Dunn, Editor in Chief for Becker’s Hospital Review

One of PerkettPR’s areas of expertise is servicing clients within the healthcare industry and because of this, we follow the top publications in this exciting industry. One of our favorite publications that we read religiously is Becker’s Hospital Review. We are thrilled to share an interview with its Editor in Chief, Lindsey Dunn. In your [...]

Life Lessons From Mom That Also Apply to a Career in PR

For some of us, “All I Ever Really Needed to Know I Learned in Kindergarten” still rings true. Play nice, share with others, don’t interrupt, work hard; the list goes on. For me, a lot of the advice I call upon in my adult life revolves around what my parents taught me. I use their [...]

5 Elements of an Effective Press Release

“The shorter and the plainer the better.” –Beatrix Potter “Brevity is the soul of wit.” – Shakespeare Minute by minute, a dizzying amount of data is created in this content-driven world. (Don’t believe me? Check out this infographic from DOMO ) And as PR folks, we’re under the gun to get the message across – [...]

Telecommuting Tips for Those Who Don’t Work at Yahoo

This week is National TeleWork Week (March 4-8). Coincidentally this week also falls on the heels of the Yahoo decision to stop all telecommuting – so for those of you that work at Yahoo we apologize in advance, and you can stop reading here :) Whether you think Yahoo made the wrong decision or it [...]