Persuasive Picks for week of 5/6/13

Behind every successful social media marketer is an arsenal of marketing tools that help to ideate, implement, and track the success of a social media campaign. But social media tools are a dime a dozen, and keeping up with the latest offerings can be an overwhelming and frustrating process. Fortunately for us, Social Media Strategist [...]

Got content? 5 tips for great newsletter content

Newsletter creation can be remarkably challenging for even the most prolific writer. After all, your newsletter has some lofty goals: get through spam filters, attract readers’ eyes, get opened, get read, get click-thrus, convert to a lead, and if all the stars align – result in a sale. Phew! Coming up with good content is [...]

Facebook Just Made Your “Friends” More Likeable with Graph Search

By now you’ve heard the news that Facebook has announced Graph Search, eloquently explained here by Steven Levy at Wired. While the tech world buzzes about Google’s reaction, the everyday user of Facebook is trying to make sense of it all - and probably worried that marketers are going to stalk them even more now [...]

PR - A Great Thing, but Not a Miracle Worker

It’s a funny thing about PR…sometimes it’s viewed like other professions that people have a love/hate relationship with – like law enforcement, insurance providers, lawyers. Or like those that people expect magic from – beauticians, plastic surgeons, teachers. Here’s the thing. Anything can be branded, marketed, promoted. Anything can get a first look. But public [...]

PerkettPR’s “Influencers Who Inspire” Series Continues with Jason Falls

This week’s “Influencer Who Inspires” is Jason Falls of Social Media Explorer. We admire Jason for his honest approach to social media and we are avid readers of his very popular site, Social Media Explorer. Jason, who resides in Louisville, KY, is an author, keynote speaker and CEO of Social Media Explorer. He continues to [...]

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