Life Lessons From Mom That Also Apply to a Career in PR

For some of us, “All I Ever Really Needed to Know I Learned in Kindergarten” still rings true. Play nice, share with others, don’t interrupt, work hard; the list goes on. For me, a lot of the advice I call upon in my adult life revolves around what my parents taught me. I use their [...]

5 Elements of an Effective Press Release

“The shorter and the plainer the better.” –Beatrix Potter “Brevity is the soul of wit.” – Shakespeare Minute by minute, a dizzying amount of data is created in this content-driven world. (Don’t believe me? Check out this infographic from DOMO ) And as PR folks, we’re under the gun to get the message across – [...]

Measuring the Real Value of Media Coverage

I came across an interesting blog post in MediaPost recently in which the author, travel PR executive Vicky Hastings, noted that quantitative measures are no longer sufficient for measuring the success of PR. Hear hear! While the ‘what’s’ and ‘how’s’ of PR measurement will remain in debate for years to come, particularly as the industry [...]

Whiny WashPost Reporter Makes His Point: Respect the Genuine Article (Or, Is Gawker Destroying Journalism?)

Okay we’re not Gawker but I couldn’t resist using the headline that Ian Shapira, a reporter for The Washington Post, suggested to them for a story he wrote about how outlets like Gawker are killing journalism. Aptly titled, “The Death of Journalism (Gawker Edition),” Shapira writes about how he was at first elated when Gawker, [...]

The Article I Want to Read on PR

Yesterday morning I woke up to the same New York Times article that the rest of the PR industry did - although I had known that it was coming. Whenever there’s an article on our industry, it seems to cause a huge hoopla - I guess we’re not used to being the ones in the [...]

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