PerkettPR’s “Persuasive Women” Series Continues with Aliza Sherman

Aliza Sherman is a Web pioneer and has worked as a digital strategist since 1992. She speaks around the world and writes about the Internet, social media, mobile marketing and new technologies, platforms, and apps. She is also known for her focus on women’s technology and business issues. Aliza specializes in making tech more accessible [...]

Persuasive Picks for the week of 11/08/10

Mobile Users Want Branded Apps that Are Useful, Not Just for Marketing Thinking of building a mobile app for your brand? This ReadWriteWeb post from Frederic Lardinois highlights recent findings and advice from app development agency EffectiveUI - to point you in the right direction. Want to Lead Corporate Social Strategy? Read This.Scott Monty, head [...]

Persuasive Picks for the week of 01/25/10

6 marketing opportunities on FoursquareMany are predicting that 2010 will be the year of mobile marketing. If thats the case, then iPhone and Blackberry app Foursquare is on its way to being a leading platform in that space. Tony Felice from iMediaConnection shares 6 ways marketers can take advantage of this increasingly popular mobile app. [...]

Persuasive Picks for the week of 01/04/10

What Is Engagement And How Do We Measure It?Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies. Women Warm Up to Brands on Social SitesEMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” - showing a [...]