Measuring the Real Value of Media Coverage

I came across an interesting blog post in MediaPost recently in which the author, travel PR executive Vicky Hastings, noted that quantitative measures are no longer sufficient for measuring the success of PR. Hear hear! While the ‘what’s’ and ‘how’s’ of PR measurement will remain in debate for years to come, particularly as the industry [...]

“Influencers Who Inspire” Series continues with Alicia Eler, ReadWriteWeb

We’re happy to share another powerful interview in our “Influencers Who Inspire” series. Today’s interview is with Alicia Eler, Reporter at ReadWriteWeb. We have always admired Alicia for her in-depth coverage of culture, tech and social media topics - things we are very passionate about here at PerkettPR. Her admiration of technology and its impact on our [...]

Influencers Who Inspire Series: Ramon Ray of SmallBizTechnology.com

We begin our PerkettPR “Influencers Who Inspire” series with a chat with Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com. Ramon is a journalist, technology evangelist & editor of Smallbiztechnology.com, author of “Technology Solutions for Growing Businesses” & “Technology Resources for Growing Businesses” and a national, in-demand speaker. What made you choose journalism as a profession? I didn’t choose it, it [...]

Jennifer Aniston Goes Viral with ‘Smart’ Sex Tape

What do you get when you throw a gorgeous actress into a room with adorable puppies, a cute lip-synching kid, dancing babies and double rainbows and then give it a title that makes people stop in their tracks and do a double-take? A viral video that’s the talk of the Internet this week, with 4.7 million views [...]

Old School Media Relations: The way of the past or a lesson for the future?

With college graduates flooding a still challenging job market, I couldn’t help but reminisce about my early days as a fresh-faced, energetic PR coordinator for a large national agency based in Boston. Those were the days! It’s both astonishing and amusing to realize how much PR tactics have changed since then. I remember spending countless, [...]

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