Social Media Lessons from Bieber Fever

Unless you’re living under a rock, you’ve likely heard of Justin Bieber, the latest singing sensation that has teens and preteens around the world screaming and sobbing just for a quick, but memorable, glimpse of his dashing smile and famous hair. Last Sunday afternoon, I took my seven (going on 17)-year old daughter to see [...]

You say Potat-o, I say Potat-a. Social Media, Marketing & Perspectives

AdAge ran an article yesterday that reminded me of perspectives. Perspectives have been on my mind as we continue to help businesses and institutions of all types more directly communicate with their key audiences – from customers, patients and prospects to partners, VCs, media and more. Perspectives have also been on my mind as many [...]