“Influencers Who Inspire” – Interview with Nina Lentini, MediaPost’s Marketing Daily


We are excited to continue our interview series with the top influencers of the PR and marketing world. This week’s interview is with Nina Lentini, who edits Marketing Daily (MediaPost). She shares her thoughts on journalism, what she misses about Boston and more.

Please tell us a little bit about your role at MediaPost’s Marketing Daily?
I edit and create newsletters for MediaPost Communications, including Marketing Daily and a slew of others that focus on demographics such as Engage:Boomers and others that focus on arenas such as Marketing:Politics.

What do you love most about being a journalist?
Gathering facts and weaving stories that inform, educate and enterain, not necessarily all three all the time.

With the evolution of the internet and social media, journalism has evolved. What changes have you witnessed as an editor?
My first time as a copy editor, we used typewriters, manual ones. Selectrics followed, then the early computers. I was involved in the first efforts at videotext, which yadda yadda yadda became the Internet although I had taken time off to raise a few babies. I did learn enough code to create websites in the ’90s and now, of course, all my work is done online. I am looking forward to learning about Periscope.

How do you find talented writers for your staff?
I inherited the staff and they have been with us for eight years. Finding talent isn’t that hard, given the circumstances in journalism today. Otherwise, for the weekly newsletters, many contributors have been with us for years and, when openings occur, I find I can turn to people I know and trust in PR to suggest replacements.

MarketingDaily covers a wide area of topics. Which topics are you most interested in covering?
The food/beverage and restaurant industries are going through rapid changes in how they market their products to consumers. Health is a priority, especially among the young, and these groups are fighting to reach the pockets of Gens Y and Z. Very exciting times we’re living in.

Outside of your career, what keeps you busy?
Discovering New Haven. We moved here in 2014 from a much sleepier town. There is so much to see, do and eat. The pizza alone is the best there is! It’s also a very walkable city so the dog and I do 2.5 miles every morning, between deadlines.

As a Boston University graduate, what do you miss about the city of Boston?
The Charles River. It’s a romance smack dab in the middle of Beantown. I get back regularly now that my youngest daughter lives in Brighton. She will graduate from Suffolk next year with an interior design degree. Know any architects?

How can PR professionals become more helpful to you and your efforts as Editor?
They can understand (and explain to their clients) that Marketing Daily does not publish content marketing. If the client sells eggs and wants to submit a piece on how best to buy eggs, no. Stop right there. We like opinion pieces about current events and trends.

Favorite place to travel?
Italy. I lived there for two separate years, in Rome and Florence. I love speaking and hearing the language. It is music to my ears.

What is next for you as we head in to 2016?
I am building a 700 sf house on a vacant lot in New Haven. We are at the planning and zoning stage. I hope to visit my friends in Italy next year since I was last there in 1996.

Persuasive Picks – Week of October 19, 2015

Collaboration is the focus of a Forbes article entitled “Collaboration Could Be Your Most Powerful Marketing Tool“. This piece, penned by Andrew Fayad, talks about how building alliances will help your business and how teaming up with others has its benefits.

In a bold article called “Can PR Firms Lead Brand-Building? These CMOs Are Unconvinced“, a survey suggests that PR firms stick to what they are successful at – traditional PR.  This new joint research study from the PR Council and ANA is particularly interesting as it only polled a small number of participants.


An Entrepreneur article, authored by Rohan Ayyar, offers tips to social media marketers on how to engage better on social media channels.  This article called “3 Never-Fail Tactics for Superior Social-Media Engagement” recommends email marketing as well as new social tools like WooBox.



Persuasive Picks – Week of October 12, 2015

PR Daily published a great article called “10 falsehoods about PR“. This article, authored by Robert White of PR Matters, focuses on the top things that PR is not while highlighting exactly what the definition of PR is.



Another great article this week from PR Daily is called “5 ways to write sharp, catchy infographic copy“. This piece, authored by Florence Mendoza, offers tips on how to create a memorable infographic that will catch attention from your audience.


Seven common uncertainties in PR and how to overcome them“, authored by contributor, Ken McGaffin, talks about uncertainties in PR including if a journalist receives your pitch or if a journalist will cover your topic after speaking with you – both are not guaranteed.



Persuasive Picks – Week of October 5, 2015

Fortune Magazine author, Heather Clancy, pens an article about marketing tech spend and how marketers are willing to spend the money if a technology helps them. This article called “5 reasons marketing tech spending will reach $120 billion by 2025“, states that marketers are evolving from “mad men” to “math men.”


Content Marketing Valuable for B2B Marketers Who Document Strategy” focuses on how marketers can determine what strategies are working.  This article focuses on an August 2015 Content Marketing Institute (CMI) and Marketing Profs survey, sponsored by Brightcove. This survey found that 88% of B2B marketers use content marketing and that while almost a third of B2B marketers said their use of content marketing is effective, 36% had opposing views.

Huffington Post contributor, , covers the topic of marketing operations in his article called “How To Streamline Marketing Operations In Small Marketing Departments“. This article offers insight from this Operations Executive on how to do things differently in your marketing efforts.



Persuasive Picks – Week of September 28, 2015

The Top 7 Content Marketing Trends That Will Dominate 2016” by contributor, Jayson DeMers, covers the new technologies available to marketers who want to stay ahead of the curve with their content marketing efforts.


DMNews offers insight on how marketers should apply neuroscience in order to appeal to customers’ subconscious mind.  This article, authored by Elyse Dupre, is entitled “The Marketing Brain Game” and gives practical tips on understanding the consumer decision making process.

Marketing Land’s article called “15 Digital Marketing Myths CMOs Need To Stop Believing” talks about digital marketing myths including the notion that SEO is dead and that negative comments on social networks are bad for business. This article, authored by Scott Rayden, is a comprehensive look at these and other myths and why you should debunk them all.