PerkettPR’s “Persuasive Women” Series Continues with Aliza Sherman

Aliza Sherman is a Web pioneer and has worked as a digital strategist since 1992. She speaks around the world and writes about the Internet, social media, mobile marketing and new technologies, platforms, and apps. She is also known for her focus on women’s technology and business issues. Aliza specializes in making tech more accessible [...]

Persuasive Picks for the week of 11/14/11

Why Social Media Works is a great article byJoe Britton, CEO of Sugar Ventures LLC and provides some insight at Business Insider on to how advertisers can reach consumers through mobile and social media marketing. MarketingProfs Ford Kanzler and H.Buford Barr explain the skills and attributes needed to be a successful PR pro; and how to adapt [...]

Pssst, We’re Recruiting, Spread the Word

I’m happy to say that we’re on the hunt for some new, innovative employees. I wanted to spread the word as much as possible, so in addition to updating our careers page on the web site, I interrupt our regularly-scheduled blogging to share the following details. Thanks in advance for passing it along. Are you [...]

Persuasive Picks for the week of 02/01/09

How MC Hammer went from caricature to human being – the social media story Jim Tobin from IgniteSocial.com shares a few simple lessons for corporate marketers citing how MC Hammer has leveraged social media to help build his business and reputation with social media marketing. ROI (Results on Insights) of Online Communities Beth Kanter consistently [...]

Not Everyone is as Amazing as Jason Calacanis

I’ve been reading and re-reading this post by Jason Calacanis from last Thursday, advising companies to fire their PR firms, in order to get PR for their startup. (Note, on Twitter, Calacanis claims, “For record, I didn’t say “fire your PR firm” – Alley Insider added it (although I do think most PR fees are [...]

keep looking »