How to be a Good PR Client

In the client/service business, there’s always a lot of discussion about how the vendor can treat the client well, what constitutes good client service and how to yield valuable results. But it’s also important to think about what it takes to be a good client – like any relationship, it takes two. As the economy [...]

Persuasive Picks for the week of 04/11/11

PR Is Not A White Hat SEO TechniqueThis post from Nichola Stott on SearchEngineWatch expands on the dangers of using press releases as an SEO strategy that could ultimately “backfire and possibly damage your clients’ reputation.“ 5 Top Marketing Blogs by EntrepreneursI’m always on the look-out for new blogs to add to my newsreader, and [...]

PR Advanced: Be The Change – What Advice Would You Give?

Last weekend I was invited to be a speaker at PR Advanced: Be The Change event at Boston University. I was excited for the opportunity to sit on a panel with executives from other PR firms, notably Fleishman-Hillard and Edelman. Other speakers included executives from the likes of IBM, MTV, APCO Worldwide and the Boston [...]

Persuasive Picks for the week of 01/03/11

5 Must-Read Reports on Social Media & Public RelationsTopRankBlog‘s Lee Odden shares a 5-pack of “brainfood” that should keep you busy this weekend! Need to learn more about how social media and public relations intersect? Visit this post for Lee’s pick of reports on the subject. StumbleUpon starts 2011 as the #1 source of Social [...]

Christine Perkett’s “Hurricane” chat with Mike Volpe on HubSpotTV: PR, Ping, fashion, JetBlue, Twitter faux pas’ and more

Thanks to your votes (nearly 40% of the total votes!), Christine Perkett (@missusp) co-hosted this past Friday’s episode of HubspotTV with Mike Volpe (@mvolpe). Another highly entertaining and informative episode of the weekly video podcast, Christine and Mike discuss – among other things – the following topics: Big brands and customer engagement – from customer [...]

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