Persuasive Picks for week of 5/21/12

When consumers go online, they expect to receive the same personalized attention they get face-to-face, with engaging experiences throughout their decision-making process. To create those engaging online experiences, MarketingProfs guest blogger Jim Dicso gives readers Five Reasons to Create Online Videos for Your Customers. Did you know that social media users who receive excellent service [...]

Persuasive Picks for week of 1/23/12

WebProNews writer Drew Bowling shows how social media was used in the workplace this past year in Facebook Accounts For 80% Social Media Traffic World-wide and other fun facts about social media at work. Dr. Trevor Davis provides commentary on the excitement and usefulness of social media in his ZDNet post titled Listen to social [...]

Keeping up with the Kardashian Brand

Kardashian. Even if you don’t want to, you know the name. You may watch the slew of reality television shows associated with the name (Keeping Up with the Kardashians, Kourtney & Kim Kardashian Take New York, Khloe & Lamar). Or perhaps you shop at Dash (the Kardashian boutique) or Sears (the Kardashian Kollection clothing line). [...]

PR Definition

We work in PR – and soon we’ll be able to tell you exactly what that means A while back I jokingly joined a Facebook group called, “I Work in PR and My family and Friends Have No Idea What I Do,” partly out of curiosity, but mostly because it’s true. Chances are the description [...]

A “Win-Win PR Situation” for Abercrombie & Fitch

Apparel retailer, Abercromie and Fitch issued a statement on Tuesday titled “A Win-Win Situation,” in which it stated a “deep concern” over the association between Mr. Sorrentino and the brand. A&F offered up a “substantial payment” to Mr. Sorrentino “to wear an alternate brand.” For those of you that live under a rock, the above [...]

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